The challenge
Prioritize points of sale with the strongest growth potential without compromising operational stability across the non-prioritized base.
Sales productivity · Analytics · 2025
Topline Protection
Ambev · AB InBev
01Overview
A strategic initiative developed at AB InBev to support a new commercial service structure, optimize field operations and increase sales efficiency across pilot regions.
Process, decisions and evidence — without unnecessary decoration.
- Context
- Analytics, dashboards and automation
- Period
- 2025
- Type
- Sales productivity · Analytics
The build
I applied an 80/20 operating methodology through productivity monitoring, dashboards, automation, deep-dive analysis and field-team alignment.
What stands
4.7 hours optimized each week across reporting and productivity-tracking processes, turning data into actionable visibility for strategy and field execution.
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